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30 September

UBER – Growth is expected

The days of Uber drivers hiding their navigation systems in fear of a $1500 fines by police, and loss of points is but a memory from this month onwards. The Queensland government legalised ride sharing services officially on the 5th September 2016.

Taxi Drivers are spitting fire at the decision, but Uber drivers are just getting on with business, anticipating greater demand and growth for their services.

I bumped into Dillon Baker, employed to advertise Uber at the Westfield Shopping Center at Mount Gravatt.

There were two individuals promoting Uber, handing out free Uber rides and inviting people to consider becoming Uber drivers. **

I was curious why Uber was making such an effort to promote their services in the local shopping center?

Dillon explained that since Uber had just became regulated, Uber had experienced a massive influx of customers.

This demand is facilitating the need to advertise for more drivers to join Uber, so that they could accommodate future growth.

Massive increase in demand since Uber Regulated 5th September 2016

Massive increase in demand since Uber Regulated 5th September 2016


To ensure that Uber can consume the increased demand, these temporary aisle kiosks would be popping up at local shopping centers.

Dillon was quick to add that Uber is after both permanent and temporary drivers, that the conditions on offer are very flexible.

Isn’t Uber concerned that they will flood the market with too many drivers?

Since the campaign had started handing out flyers, over 10,000 new people had  registered to use the Uber app.

Currently, there are only 10,000 drivers on the road, and Uber is keen to grow this figure to 50,000 drivers in Brisbane just on it’s own.

Uber believes that this figure will be what they need to grow towards here in Brisbane.

The average driving time for an Uber driver is only 10 hours a week, as it’s usually a side interest to their day jobs.

The more drivers on the road, the more convenient and cost effective Uber will become.

Dillon explained that they had a massive influx of customers without the driver numbers to accommodate this.

You might have experienced times when Uber shows a surcharge, I experienced this myself on the Gold Coast when I attended Problogger.

I wanted a Uber pickup just before midnight, so the surcharge on my app showed x1.6 the usual fee, due to the limited number of drivers available at that time of the evening.


To anyone thinking about becoming a Uber driver, you will need to consider the following points:

  1. All drivers of Uber are not employees, you are a sub-contractor
  2. As of August 2015, all Uber drivers must have a ABN and be registered for GST regardless of the usual $75,000 limit
  3. Uber fares are income and MUST be declared on your tax return
  4. Good record keeping habits are essential for all your expenses

To find out more about the ATO and Uber, please click through to this link below

Providing taxi travel services through ride-sourcing and your tax obligations

Want to know more?

Contact us at My Office Books, we can help you with all your record keeping needs and show you cost effective cloud options to ensure you have a friendly relationship with the ATO.



Amanda Hoffmann is a registered BAS Agent No.18613005, Associate of Finance, Xero Certified, Myob Essentials and Quickbooks partner.

She says she is more than just a bookkeeper with experience in real estate investing, social media, podcasting and blogging.

Amanda loves to teach smart, easy online cloud solutions and can show you how much fun bookkeeping can be. Follow her on social media and say “Hi”

One thought on “UBER – Growth is expected

  1. BYBB says:

    This is a good article. Very interesting and informative at the same time.
    Have a nice day!

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